Sigmadelt

After several signals from other markets and several allegations, Dell revealed its channel strategy aimed at: U.S. Wal-Mart has long sells PC producer in the U.S. and European ground Carrefour is doing likewise. For the moment Italy is still foreign to these dynamics reserved for retail, but things are destined to change.

Dell at this time is selecting potential dealers which will have the opportunity to join the Partner Direct program, is being built alongside a structure capable of supporting all phases of indirect sales.

“It is a truly extraordinary for Dell - we are proceeding with our strategy of channel quickly and well, strengthening relations with partners and, ultimately, with customers, “said Josh Claman, Vice President and General Manager Dell Channels - for the EMEA region. “In recent months we have spoken with hundreds of partners and the feedback has been invaluable. Dell has more than 30,000 global partners around the world that have generated about 9 billion dollars in turnover in the last year our goal is to grow the business partners faster than the average company, certifying several thousand partners who invest in solutions, in line with those that are the strategic priorities for Dell. “

It was also a follow-up program is dedicated to operators who wish to establish an even stronger partnership with Dell; the Certified Partner provides additional marketing resources, enables the use of the logo and allows Dell to have a product demo. Dell wants to promote and sell new solutions to known indirect benefits of the direct model, in which the option build to order is a key feature.